Home / Brand Kit
00Identity

The complete brand kit.

Everything the Level Seven identity touches — from the mark itself to the towel on the bench. One standard, carried through every surface of the club.

01The Mark

One mark, three lockups.

The angular seven — engineered, forward-leaning, cut from steel. Never redrawn, never recoloured, never crowded.

Clear space — keep a margin of one triangle-height on every side.
Minimum size — 24px icon, 120px wordmark.
Never — recolour, outline, rotate, or place on busy photography without a scrim.
02Typography

Set in steel.

Display serif — Fraunces Train at a higher level.
Body & UI — Inter Strength, movement and recovery — held to one uncompromising standard. AaBbCc 0123456789
Condensed accents — Anton 24/7 · EST. MMXIX · BARANGAROO
03Colour

Quiet, then sharp.

Onyx#0e0d0cBackgrounds · signage
Ink#1b1a1aPrimary dark
Espresso#443629Depth · shadows
Taupe#7c664fMuted copy
Sand#e4e0d8Panels · cards
Cream#f5f3efLight surfaces
Acid#e9e466The 1% — CTAs only
04Uniforms

Worn, not printed.

Member kit, coach kit and front-of-house — all cut from the same black, marked with the same silver.

05Print & Passes

Paper with weight.

Business cards, guest passes and class passes — matte black stock, silver foil, nothing extra.

06Merchandise

The details members keep.

07In-Gym Signage

House rules, said once.

Etiquette signage in brushed metal — short, direct, and in the brand voice. Towels always; wipe down after use.

08Instagram

The feed is the front door.

A nine-post skeleton to rotate weekly — and how @levelsevenclub looks running it.

01The SpaceArchitecture / room reveal
02The CoachTrainer spotlight + tip
03The MemberStory / transformation
04The ClassTimetable drop · Reel
05The DetailMacro — towel, badge, kit
06The StandardBrand quote card
07RecoverySpa / plunge / sauna
08The KitApparel & merch drop
09The InvitationFree pass CTA
9:41▲●■
‹levelsevenclub ⋯
36posts
4,812followers
7following
LEVEL SEVEN
Gym / Private Training Club
Performance. Discipline. Elevate.
Barangaroo · Sydney · Open 24/7
🔗 levelseven.com.au/freepass
The Club
Classes
Recovery
The Kit
Opening
09Launch Advertising

Open loud, look quiet.

Grand-opening campaign — Meta feed and story formats plus out-of-home, all cut from the same cloth.

✦The standard, everywhere

One brand. Every surface.

From the mark on the door to the towel on the bench — Level Seven carries one uncompromising standard.